The California Milk Processor Board, elected officials and community leaders presented this week in Baldwin Park, a $10,000 donation to the Southern California division of THINK Together, the state’s fastest growing independent provider of extended learning time programs.
The award comes as a result of a recent fundraiser sponsored by 'Got Milk?', selling limited edition milk glasses on its website with 100 percent of the proceeds going directly to THINK Together.
The money will go to support the 100,000 students the organization serves in a four-county wide area of Southern California including students from Baldwin Park.
“We are thankful to have been chosen to be the recipient of this generous award,” says Alicia Maciel, Director of Strategic Initiatives for THINK Together.
“The fruits of this fundraising effort will go a long way to ensure the education of young people when it comes to exercise and making the right food choices for a healthy lifestyle.”
The limited edition glass sale was an extension of GOT MILK?’s latest campaign, the ‘Science of Imitation Milk,’ aimed at educating California consumers of the long list of up to 12 hard-to-pronounce ingredients in imitation milk when compared to the only two simple ingredients (milk and vitamin D) found in dairy milk.
“While this effort benefits an organization like THINK Together, it’s also a program that challenges and educates the entire community to be more conscious of the choices they make at the grocery store and we hope that they select real, simple, wholesome foods and beverages like dairy milk,” says Steve James, executive director of the CMPB.